TOYOTA ASSIGNMENT Example | Topics and Well Written Essays - 250 words - 1

TOYOTA - Assignment Example Such segmentation will thus more closely match particular needs of this specific group of sexual orientation. The segmentation will thus enable even those who are still hesitant to declare the homosexual orientation and hence a need for market strategy based on this group as their needs cannot be satisfied through regular markets. The needs of this particular group will be met as marketers get to understand the exact needs of sexually oriented individuals and target marketing strategy at a specific group (Hondagneu-Sotelo 23). In addition, it would be much easier and successful to establish and promote specific and customized products and services to sexually oriented group. There may be no customized products as only particular group is served and not individuals. In addition, some may argue that sexual orientation marketing will promote immorality and thus it might be faced with difficulties from those opposing sexual orientation